February 4, 2026

The Most Powerful Women in Sports 2026: Wielding Influence to Elevate Others

There’s never been more high-profile women in the world of sports, both on the court and behind the scenes, making the kind of deals previously unheard of for female athletes. Whether it’s building a new league from scratch, elevating voices no one has heard before, or fighting for athletes’ post-competition...

February 4, 2026

Finland women’s hockey team cancels practice after illness affects players day before Olympic opener

Finland’s national women’s hockey team canceled practice Wednesday due to a stomach illness affecting at least four players, a team spokesman confirmed to The Associated Press. “We’re reviewing a difficult situation,” Henna Malmberg said a day before Finland is scheduled to open the Milan Cortina Games against defending Olympic champion...

February 4, 2026

Denver Summit reach 40,000 tickets sold for inaugural home match, eye women’s sports record

NWSL club Denver Summit FC, which debuts next month in San Jose, has “passed” the 40,000 mark in ticket sales for its home debut at Empower Field on March 28, according to Sean Keeler of the DENVER POST. Controlling owner Rob Cohen said their first goal “was to break the record...

February 4, 2026

Ulta Spotlights 6 Female Athletes with New Beauty Roster, Strengthens Support for Women’s Sports

Ulta Beauty has teamed up with six female athletes from both established and emerging sports for its first-ever Ulta Beauty Roster. Through omnichannel marketing and digital content, these athletes will help Ulta Beauty redefine sports through the lens of beauty and empowerment. Additionally, Ulta has launched the Roster for Change grant program, designed to...

February 4, 2026

Ariel Investments’ Project Level women’s sports fund raises US$250m

Ariel Investments’ dedicated sports fund, Project Level, has completed its first close with US$250 million in committed capital. Launched in January 2025 by Chicago-based asset management firm Ariel, which manages approximately US$14.3 billion in assets, the fund aims to supercharge growth in women’s sports through ‘diversified investments and significant ownership...

February 4, 2026

National Women in Sports Day 2026: Advocates Push Congress for Equal Access Policies

Advocates for National Women in Sports Day took their fight for equity to Washington, DC today, engaging policymakers to address persistent gaps in athletic opportunities for girls and women across the country. The Women's Sports Foundation, national steward of National Women in Sports Day, is meeting with legislators to reinforce how policy shapes...

February 4, 2026

The 2026 Olympics Take the Gold in Women’s Representation

The Olympic Games haven’t started yet, but there has already been one big win for  gender representation. The 2026 Winter Olympics, which kick off Friday in Milan and Cortina d’Ampezzo in Italy, will be more balanced than any other Games in history. In all, 47% of the athletes taking part are women. And,...

February 4, 2026

DNA Vibe Named Parity’s Official Community Transformation Partner; Expands SHINE Partnership for Women Athletes Nationwide

CENTENNIAL, Colo., (February 4, 2026) /SPORTSWIRE WOMEN/ — DNA Vibe, the regenerative technology company behind SHINE, a purpose-driven movement created to unlock human potential and revitalize communities, today announced an expanded strategic partnership with Parity, the premier platform for professional women athlete partnerships. The enhanced collaboration amplifies SHINE’s mission to...

February 3, 2026

Lindsey Vonn plans to compete in the Winter Olympics despite a ruptured ACL

Three-time Olympic medalist Lindsey Vonn ruptured her ACL in a recent World Cup crash but will still try to compete at the Milan Cortina Winter Games, refusing to let this chance "slip through my fingers," she said Tuesday. Training sessions for the women's downhill are set for Thursday, Friday and Saturday...

February 3, 2026

WNBA strike ‘still on the table’ after Monday’s meeting

For the first time in months, the WNBA’s leadership met with players in person on Monday afternoon. Front Office Sports reported that the meeting — which lasted over 3 hours — was held so the sides could communicate without having to go through middlemen. Communication and negotiations have been solely through lawyers...

February 3, 2026

Former Jordan Exec Becomes First Commissioner for League One Volleyball

League One Volleyball (LOVB) announced that Sandra Idehen, a former executive for Nike’s Jordan brand, will become the first commissioner for the LOVB Pro league. Idehen served at Nike from June 2018 to June 2025. Her last position was global VP/GM, Jordan Basketball + Sport. Prior roles included VP/GM, Jordan...

February 3, 2026

Title Nine Unveils a Bold Rebrand to Reflect the Adventurous Outdoor Woman

Emeryville, Calif. (Feb. 3, 2026) /SPORTSWIRE WOMEN/ - Title Nine, the outdoor adventure apparel retailer on a mission to build a community of women who lead, risk and own in the outdoors and beyond, today unveiled a major rebrand. The update features a new ethos and visual identity that reinforces...

February 3, 2026

Women’s sports win before the Games begin: new study by Parity and SurveyMonkey reveals growing fan demand for women’s Winter Olympic sports and greater gender equity at the Games

February 3, 2026 /SPORTSWIRE WOMEN/ — Parity, the leading platform for professional women athlete partnerships, and SurveyMonkey, the world’s most popular platform for surveys and forms, today released new international research showing that women’s sports are entering the 2026 Winter Olympics with increasing fan momentum, matching or surpassing men’s events in...

February 2, 2026

Caitlin Clark ‘confident’ the WNBA, players union will break stalemate in CBA negotiations ahead of 2026 season

The WNBA and the players association still have yet to agree on a new collective bargaining agreement ahead of the start of next season, but Indiana Fever star Caitlin Clark is hopeful things will be settled here soon. Clark joined NBC as a contributor for its “Sunday Night Basketball” pregame...

February 2, 2026

BRANWYN Named to The Lead’s Foremost 50 List

Bend, OR (February 2, 2026) /SPORTSWIRE WOMEN/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, has been named to The Lead’s 2026 Foremost 50 List, an annual power list recognizing breakout challenger brands shaping the future of consumer industries. Curated by The Lead, a research-driven media company,...

February 1, 2026

Unrivaled sets professional women’s basketball attendance record in 3-on-3 league’s Philadelphia debut

Natasha Cloud rooted for the 76ers as a kid growing up in suburban Philadelphia and — like so many hoopsters back in the day — idolized Allen Iverson. So when the former WNBA champion and current New York Liberty standout hit the same court where Iverson once dazzled, Cloud couldn't...

January 30, 2026

What the New Study on Exercise and Longevity Really Tells Us

Harvard scientists find that exercise variety is good but not too much and only certain types. Take the findings with a grain of salt. The study was very widely covered in the media and extensively discussed on social media. The main message, as highlighted in the accompanying press release from Harvard, where the researchers are based, is that...

January 30, 2026

Why can’t Premiership Women’s Rugby get a title sponsor?

Premiership Women's Rugby executive chair Genevieve Shore says she is "very disappointed" the league remains unable to secure a title sponsor. England won a home World Cup in front of 81,885 spectators at Twickenham in September and the league has enjoyed a boost in attendances and TV viewers since then....

January 29, 2026

Fiesta Bowl to host national championship for women’s flag football

Organizers behind the Fiesta Bowl are getting involved in a different kind of college football. The Fiesta Sports Foundation announced Thursday it will host the first-of-its-kind national championship for Division I women’s flag football. The two-day showcase will be staged April 18 and 19 on the campus of Arizona State...

January 29, 2026

LOVB taps ex-Nike executive as pro league’s first commissioner

LOVB hired ex-Nike and Jordan Brand executive Sandra Idehen as its first commissioner. She spent seven years at Nike before joining LOVB, most recently serving as global vice president of Jordan Basketball and Sport. In her new role, her responsibilities will include league operations, long-term strategy, brand development and the...

January 29, 2026

Bay Club To Offer In-Facility Training Hubs for WNBA Players

As strike or lockout concerns grow, luxury fitness operator Bay Club is opening 29 West Coast locations to WNBA players through the union’s new global training hub initiative With the threat of a strike or lockout looming over the WNBA, numerous fitness hubs are swooping in to support players in...

January 29, 2026

Women’s Health, Sports & Performance Institute Launches as First-of-Its-Kind Organization for Female Athletes

For decades, female athletes have been treated based on male physiology. Now, the Women's Health, Sports & Performance Institute (WHSP) is changing that. Launching today, WHSP is the first and only organization to unite leading-edge research, practical education, and world-class medical care under one roof to address the unique health...

January 29, 2026

Kari Traa Brings Winter Warmth to Cassiopeia with New In-Store Pop-Up and Community Film Night

BOULDER, Colo. (January 29, 2026) /SPORTSWIRE WOMEN/— Kari Traa, the women-focused Norwegian activewear brand known for performance baselayers and bold Scandinavian design, is now open at Cassiopeia with a new winter pop-up inside the Boulder-based cycling and community hub, offering an easy transition from bike season into winter adventures. With...

January 28, 2026

Tennis Stars Back Gauff Against Nonstop Filming at Australian Open

Coco Gauff wasn’t thrilled about the cameras that caught her smashing her racket after her Australian Open defeat. The two-time Grand Slam champion thought her outburst was private, but backstage cameras in Rod Laver Arena filmed her breaking a racket on a ramp. “Certain moments … I feel like they...

January 28, 2026

Strava is deleting millions of users’ activities

Strava is back defending the honour of its users, but with a much warmer reception this time. That’s because the social fitness platform is deleting users activities. Millions of them. Anything that’s incorrectly tagged or improperly cropped. Gone. Straight to jail. Deleted and removed from leaderboards. The new policy, which Reddit commenters...