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May 7, 2026
The $1 billion bet: The Bay Area is at the cutting edge of a women’s sports boom
The Golden State Valkyries, the Bay Area's WNBA expansion team that debuted in 2025, have reached a landmark $1 billion valuation, making them the first women's professional sports franchise to hit that mark. This figure, reported by CNBC, tops the league rankings ahead of the New York Liberty at $600...
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May 7, 2026
Rachel Entrekin Becomes 1st Woman to Win Cocodona 250 Ultramarathon
Rachel Entrekin has made ultramarathon history by becoming the first woman to win the Cocodona 250 outright, finishing first overall in 56 hours, 9 minutes, and 48 seconds in Flagstaff, Arizona. Her time shattered the previous overall course record by more than two hours and vaulted her ahead of both...
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May 7, 2026
BRANWYN Deepens Partnership with Zentera & Transitions to ZQ+ Merino Wool Standard
Bend, OR (May 7, 2026) /SPORTSWIRE WOMEN/ – BRANWYN continues to raise the bar for what Performance Innerwear can and should be by deepening its leadership at the intersection of uncompromising natural-fiber product performance, women’s health, and sustainability. The award-winning, seamless Merino wool brand announces its expanded partnership with Zentera Wool Company and has now...
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May 6, 2026
Roku Launches WNBA Zone for 2026 Season
Roku has launched the WNBA Zone, a dedicated streaming hub for the 2026 WABBA season, designed to centralize live games, scores, highlights, and other league content in one place on Roku devices in the U.S. The Zone makes it easier for fans to find and watch WNBA action without having...
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May 6, 2026
PWHL adds 9th team in Detroit ahead of next season
The Professional Women’s Hockey League (PWHL) is adding a ninth team in Detroit, set to begin play in the 2026–27 season at Little Caesars Arena. This expansion marks the third new franchise since the league launched in 2024 and is part of a broader push to grow its presence in...
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May 6, 2026
The Business of Being Angel Reese: How She Built One Of The Most Powerful Portfolios In Women’s Sports
Angel Reese has built a massive business empire beyond basketball, earning nearly $9-10 million in 2025 mostly from endorsements like Beats by Dre, Cash App, Victoria's Secret, and her signature sneaker, far outpacing her modest WNBA salary of around $75,000. She's expanded into acting with a role in Netflix's "The...
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May 6, 2026
Smaller balls for women’s rugby ‘worst decision ever’
England fly-half Zoe Harrison has strongly criticized World Rugby's decision to introduce smaller size 4.5 balls for the upcoming WXV Global Series in September and October. The balls are about 3% smaller than the standard size five but weigh the same, following trials with elite women's Sevens players last November....
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May 6, 2026
Skechers Strikes Deal With WNBA to Become Official League Partner
Skechers has inked a new multiyear deal with the Women’s National Basketball Association to become an official partner of the league. The now-private footwear brand noted that its signed players Kiki Iriafen, Rickea Jackson and Jackie Young will kick off the partnership on court for the WNBA’s milestone 30th season. David Weinberg,...
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May 6, 2026
Do Women Really Pace Marathons Better than Men?
A recent study challenges the long-held belief that women consistently pace marathons better than men. While earlier research, like a 2011 analysis of 92,000 races, showed women slowing less in the second half (11.7% vs. men's 15.6%), new findings suggest this advantage may not be as straightforward or universal. Researchers...
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May 5, 2026
Canadian Agency Monday Establishes U.S. Operations in Portland, Oregon
Portland, OR (May 5, 2026) /SPORTSWIRE WOMEN/ - Canadian agency Monday has established business operations in Portland, Oregon, formalizing its presence in the American market as part of a broader expansion that brings leadership closer to U.S. clients across the outdoor, active, and wellness space. With clients including Adidas, Arc’teryx,...
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May 4, 2026
Utah State Introduces Women’s Sports Pass
Utah State University has introduced a new “Women’s Sports Pass” that gives fans access to women’s volleyball, soccer, gymnastics, and women’s basketball for a single price of $200, starting with the 2026–27 athletic season. The pass provides general‑admission seating for soccer, gymnastics, and women’s basketball, while volleyball entry still requires...
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May 4, 2026
Flavor Flav Announces SHE Weekend in Las Vegas to Honor Women’s Sports and Olympic Athletes
Hip‑hop icon Flavor Flav has announced “SHE Weekend” (Sports Hospitality & Entertainment), a four‑day Las Vegas festival running from July 16–19, 2026, dedicated to honoring women’s sports and U.S. Olympic and Paralympic medalists. What began as a social‑media–driven idea to celebrate the U.S. women’s hockey team’s gold at the 2026...
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May 4, 2026
$1M volleyball event to be held at AT&T Stadium
Four women's college volleyball teams—Florida, Nebraska, Penn State, and SMU—will compete for a $1 million total purse in "Spikes Under the Lights," a made-for-TV exhibition at AT&T Stadium in Arlington, Texas, on August 27, 2026. The event features two semifinals followed by a championship final, all played in a best-of-three...
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May 4, 2026
Gatorade Makes Major Investment in Women’s Health
The sports drink giant is partnering with Venus Williams and leaning into scientific research to close long-standing gaps in women’s sports science, the latest move in Gatorade’s recent brand evolution. Gatorade is going all-in on women’s health, pushing forward a new performance-driven scientific initiative. The legacy hydration brand is partnering...
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May 4, 2026
Ohio will get a National Women’s Soccer League team, but residents oppose training facility location
Columbus, Ohio, is set to receive a National Women’s Soccer League (NWSL) expansion team, but the plan has sparked local controversy regarding the location of the team’s proposed training facility. Both the Columbus City Council and Franklin County commissioners have approved a total of $50 million in public funding to...
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May 4, 2026
Meet the Women Who Have Been Building the Cycling Industry All Along
Despite the strides toward inclusivity and the growing number of women on bikes, the cycling industry remains heavily male-dominated. From manufacturing floor to executive boardrooms, the "old boys’ club" atmosphere often persists. However, a powerful shift is underway. Women are no longer just asking for a seat at the table;...
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May 3, 2026
Former teen track prodigy Mary Cain is exposing a culture of abuse that nearly destroyed her
At 17, Mary Cain was considered the fastest girl in America. But years of psychological abuse, body shaming and being forced to train while injured and malnourished caused her to leave the sport she loved and excelled in. “Everything was so normalized that I didn’t leave thinking, ‘Oh my gosh,...
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May 2, 2026
“This Isn’t The Flex You Think It Is”: WNBA Surpasses NBA for the First Time Ever, Fans Can’t Stop Talking
The WNBA has achieved a historic milestone by surpassing the NBA in value-to-revenue multiplier, reaching 13.6 compared to the NBA's 13.5, according to Sportico's latest valuations. This metric, calculated from an average WNBA team value of $427 million against $31.5 million in revenue, reflects a remarkable 59% jump in team...
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May 1, 2026
Oura Ring’s Latest Updates Will Tell You More About Contraception and Menopause
Oura ring users will soon be able to get more insights about their hormonal health. The smart ring, best known for tracking sleep and other health metrics, will add hormonal birth control and updated menopause insights starting May 6, Oura said Friday. The Oura ring already provides cycle and pregnancy insights...
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May 1, 2026
Women’s Sports Agents Redefine Power Behind the Scenes as NIL Era Expands Opportunity
Women’s sports agents are increasingly reshaping the power structure behind the scenes, especially as name, image, and likeness (NIL) rules have opened new financial and branding opportunities for collegiate athletes. The article centers on sports agent Tracy Hughes, whose work illustrates how representation has shifted from simple contract‑driven deals to...
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May 1, 2026
RCX Sports Foundation to Host 2026 Women’s College Flag Finals at IMG Academy
ATLANTA, GA (May 1, 2026) /SPORTSWIRE WOMEN/ — The RCX Sports Foundation today announced the 2026 Women’s College Flag Finals, set to take place May 6–9 at IMG Academy in Bradenton, Florida. The event represents the premier collegiate flag football tournament in the country and will bring together female college teams...
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April 29, 2026
Afghan refugee women to compete as official national team as Fifa bypasses Taliban
Fifa has granted permission to Afghan Women United, a team of female refugees, to officially compete as the national Afghan women’s football team. The Fifa Council approved the regulation change on Wednesday at a summit in Vancouver, allowing the team to bypass the Taliban. The hardline government has banned the national women’s...
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April 29, 2026
World champion sprinter sues Puma, claiming defective shoes
According to a report by Front Office Sports, on Friday, April 24, four-time NCAA champion and two-time world champion Abby Steiner of Dublin, Ohio, filed a lawsuit in the Massachusetts Superior Court against Puma and Mercedes-Benz Grand Prix, alleging that the spikes and shoes she was given injured her feet. Steiner is seeking more...
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April 28, 2026
Data Drive: Women’s sports bars taking hold and expanding the model
With the NWSL and WNBA both about to be in play at the same time, women’s sports bars will be packing in the fans. And the model keeps evolving. Along with the dozens of permanent venues listed here, pop-ups bars continue springing up across major cities. SPORTS BUSINESS JOURNAL
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April 28, 2026
Women’s Open announces record $10m prize fund
The AIG Women's Open has increased its prize fund for a sixth successive year despite not being a profitable tournament to stage. This year's championship, which is being held from 30 July - 2 August at Royal Lytham & St Annes on the Lancashire coast, will have a record purse...
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