May 15, 2026

Ronda Rousey: Netflix Fight will “Smash” Women’s Sports Pay Record

Ronda Rousey is ready to cash in on her first MMA fight in a decade. The former UFC bantamweight champion believes her comeback bout against Gina Carano this weekend will shatter the pay record for female combat sports athletes, undercutting the $5 million both Amanda Serrano and Katie Taylor earned for...

May 14, 2026

Women’s sports expansion fees have exploded. How expensive are they?

Two new WNBA teams began play this past weekend: the Toronto Tempo and the Portland Fire. When those franchises were announced in 2024, their reported expansion fees were among the highest in women’s professional sports history ($50 million for Toronto and $75 million for Portland). But in the two years...

May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

A very Poppinga estimates it costs her about $50,000 a year to be a professional beach volleyball player. Coaching, flights, hotels, gym memberships, gear—nearly all paid out of pocket. USA Volleyball provides stipends to only its top four teams, and even those athletes tend to have side hustles and roommates....

May 14, 2026

Gainbridge, Parity, and Women’s Sports Foundation® Launch Third Annual Grant Program Investing $250,000 in Girls and Women Through Sports and Education

Zionsville, Ind. (May 14, 2026) /SPORTSWIRE WOMEN/ – For the third consecutive year, GainbridgeSM, a simple, safe way to save, is joining forces with Parity and the Women's Sports Foundation (WSF®) to invest in girls and women through sports and education – awarding $250,000 in grants to organizations across the country. Through Gainbridge...

May 13, 2026

WNBA board of governors approve sale and relocation of the Connecticut Sun to Houston Rockets group

The WNBA and NBA board of governors unanimously approved the sale and relocation of the Connecticut Sun to Houston Rockets owner Tilman Fertitta, the league announced Wednesday. The two sides had reached an agreement to sell the team for $300 million in March, according to a person familiar with the...

May 12, 2026

Gut wrenching and infuriating’ – fury as funding stripped from Canadian women’s team pursuit squad ahead of LA Olympics

Cycling Canada has withdrawn funding and support for the women's team pursuit squad ahead of the 2028 LA Olympics, opting not to field a team at the October 2026 UCI Track World Championships in Shanghai. The men's team pursuit program will continue receiving resources. This performance-based decision redirects funds to...

May 12, 2026

Women’s College Flag Football’s Biggest Weekend Crowns New National Champions at IMG Academy

May 12, 2026 [ATLANTA, GA] /SPORTSWIRE WOMEN/ - The RCX Sports Foundation successfully hosted the 2026 Women’s College Flag Finals and NAIA Women’s Flag Football Invitational May 6–9 at IMG Academy in Bradenton, Florida, bringing together women’s collegiate flag football programs from across the country for a championship weekend featuring competition...

May 12, 2026

St Michel-Preference Home-Auber 93 to focus professional future on women’s team from 2027

St Michel-Preference Home-Auber 93 will focus its professional resources on its women’s team from 2027, marking a major strategic shift for one of French cycling’s most historic clubs. CM Aubervilliers 93 Cyclisme confirmed the decision in a statement on 12th May, explaining that the club will concentrate its professional project...

May 12, 2026

Sarah Spain’s ‘Good Game’ is becoming women’s sports’ daily must‑listen

The WNBA is back, the NWSL season is well underway, the NCAA softball tournament bracket is set and the battle for the PWHL Walter Cup is on. If you’re looking for a way to keep up with all the action — other than USA TODAY SPORTS’ Studio IX —the podcast Billie Jean King takes with her daily coffee is probably a good place to start....

May 11, 2026

Fitness trackers could predict if you’ll have complications after surgery, new study shows

A new study highlighted by Cleveland.com reports that data from everyday fitness trackers, like step counts and heart rate, can help predict which patients are more likely to develop complications after surgery. Researchers analyzed activity data (for example, how many steps people took per day before an operation) and found...

May 11, 2026

WNBA’s media rights deal reportedly grows to more than $3 billion

The WNBA has secured transformative media rights deals totaling $3.1 billion over 10 years, marking its 30th season as a standout in sports broadcasting value. This package builds on a foundational 11-year, $2.2 billion agreement from two years ago with Disney/ABC/ESPN and Comcast/NBC/Peacock, expanded by separate pacts with Paramount/CBS, Scripps/Ion,...

May 10, 2026

10 Moms Who Rip, and Make Motherhood Look Easy

The Inertia highlights 10 accomplished female athletes, primarily surfers, who balance high-level sports performance with motherhood. It showcases how these women maintain their competitive edge while embracing family life, making it appear seamless and inspiring. Profiles include world champion Carissa Moore, big-wave rider Lexi Dupont, and pro surfer Honolua Blomfield,...

May 8, 2026

Google Launches $99 Fitbit Air, a Screenless Wearable for Health Tracking

Google recently launched the Fitbit Air, a compact, screenless wearable priced at $99.99, designed as a slim alternative to bulkier smartwatches. The pebble-shaped device focuses on passive health tracking without a display, relying on the Google Health app for insights and personalized coaching powered by AI. It pairs seamlessly with...

May 7, 2026

WNBA and AWS Announce Multi-Year Partnership to Drive Fan Engagement, Innovation and Growth

The Women's National Basketball Association (WNBA) and Amazon Web Services (AWS) announced a multi-year partnership on May 7, 2026, aimed at boosting fan engagement, advanced analytics, and league growth. AWS becomes the Official Cloud and Cloud AI Partner of the WNBA and joins the WNBA Changemakers Collective, marking its first...

May 7, 2026

The $1 billion bet: The Bay Area is at the cutting edge of a women’s sports boom

The Golden State Valkyries, the Bay Area's WNBA expansion team that debuted in 2025, have reached a landmark $1 billion valuation, making them the first women's professional sports franchise to hit that mark. This figure, reported by CNBC, tops the league rankings ahead of the New York Liberty at $600...

May 7, 2026

Rachel Entrekin Becomes 1st Woman to Win Cocodona 250 Ultramarathon

Rachel Entrekin has made ultramarathon history by becoming the first woman to win the Cocodona 250 outright, finishing first overall in 56 hours, 9 minutes, and 48 seconds in Flagstaff, Arizona. Her time shattered the previous overall course record by more than two hours and vaulted her ahead of both...

May 7, 2026

Coach Partnering With WNBA’s New York Liberty Team

Coach has now become a partner of the New York Liberty, one of the oldest teams within the Women’s National Basketball Association. The Liberty is one of the league’s three original franchises and is currently prepping for its 30th season, which will kick off on Friday. As reported, Coach is...

May 7, 2026

BRANWYN Deepens Partnership with Zentera & Transitions to ZQ+ Merino Wool Standard

Bend, OR (May 7, 2026) /SPORTSWIRE WOMEN/ – BRANWYN continues to raise the bar for what Performance Innerwear can and should be by deepening its leadership at the intersection of uncompromising natural-fiber product performance, women’s health, and sustainability. The award-winning, seamless Merino wool brand announces its expanded partnership with Zentera Wool Company and has now...

May 6, 2026

Roku Launches WNBA Zone for 2026 Season

Roku has launched the WNBA Zone, a dedicated streaming hub for the 2026 WABBA season, designed to centralize live games, scores, highlights, and other league content in one place on Roku devices in the U.S. The Zone makes it easier for fans to find and watch WNBA action without having...

May 6, 2026

PWHL adds 9th team in Detroit ahead of next season

The Professional Women’s Hockey League (PWHL) is adding a ninth team in Detroit, set to begin play in the 2026–27 season at Little Caesars Arena. This expansion marks the third new franchise since the league launched in 2024 and is part of a broader push to grow its presence in...

May 6, 2026

The Business of Being Angel Reese: How She Built One Of The Most Powerful Portfolios In Women’s Sports

Angel Reese has built a massive business empire beyond basketball, earning nearly $9-10 million in 2025 mostly from endorsements like Beats by Dre, Cash App, Victoria's Secret, and her signature sneaker, far outpacing her modest WNBA salary of around $75,000. She's expanded into acting with a role in Netflix's "The...

May 6, 2026

Smaller balls for women’s rugby ‘worst decision ever’

England fly-half Zoe Harrison has strongly criticized World Rugby's decision to introduce smaller size 4.5 balls for the upcoming WXV Global Series in September and October. The balls are about 3% smaller than the standard size five but weigh the same, following trials with elite women's Sevens players last November....

May 6, 2026

Skechers Strikes Deal With WNBA to Become Official League Partner

Skechers has inked a new multiyear deal with the Women’s National Basketball Association to become an official partner of the league. The now-private footwear brand noted that its signed players Kiki Iriafen, Rickea Jackson and Jackie Young will kick off the partnership on court for the WNBA’s milestone 30th season. David Weinberg,...

May 6, 2026

Do Women Really Pace Marathons Better than Men?

A recent study challenges the long-held belief that women consistently pace marathons better than men. While earlier research, like a 2011 analysis of 92,000 races, showed women slowing less in the second half (11.7% vs. men's 15.6%), new findings suggest this advantage may not be as straightforward or universal. Researchers...

May 5, 2026

Canadian Agency Monday Establishes U.S. Operations in Portland, Oregon

Portland, OR (May 5, 2026) /SPORTSWIRE WOMEN/ - Canadian agency Monday has established business operations in Portland, Oregon, formalizing its presence in the American market as part of a broader expansion that brings leadership closer to U.S. clients across the outdoor, active, and wellness space. With clients including Adidas, Arc’teryx,...