News Topics
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March 16, 2026
BRANWYN Performance Innerwear Introduces the Essential Supreme Bra
Bend, OR (March 16, 2026) /SPORTSWIRE WOMEN/ – BRANWYN, the award-winning women’s seamless Merino wool Performance Innerwear and activewear brand, proudly introduces its latest innovation: the Essential Supreme Bra. Built with a first-of-its-kind seamless scrunch construction knit directly into the garment, the Essential Supreme Bra creates natural separation without underwires...
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March 16, 2026
Just Women’s Sports Brings Fan Activation And Live Podcast Taping To Women’s Final Four
Just Women's Sports (JWS), the leading multimedia platform dedicated to women's sports, will show up in a big way at the 2026 NCAA Women's Final Four in Phoenix through a fan-focused activation in partnership with Culver's and a live taping of Between the Lines presented by Intuit TurboTax. As part of the event, Culver's,...
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March 15, 2026
NWSL: Why US soccer franchises have bespoke women’s football stadiums, and will WSL teams follow suit?
"If a women's football team does not have their own stadium in 10 years' time, they will be at a disadvantage." So says Chris Long, co-owner of Kansas City Current, who have played at the CPKC Stadium for the past two seasons. It is the world's first purpose-built ground for...
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March 14, 2026
WNBA commissioner says progress made in collective bargaining talks after another marathon session
WNBA Commissioner Cathy Engelbert said progress is being made towards getting a new collective bargaining agreement done. The two sides met for another marathon negotiating session that started Sunday afternoon and ended around 3 a.m. Monday morning. “We’re working as hard as we can to get it done as quickly...
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March 14, 2026
Listen to the Most Incredible Stories of Women Who Changed Outdoor History
History often overlooks women—especially in an industry like the outdoors, which was dominated by men for so long. But this March, as we celebrate Women’s History Month, let’s revisit the tales of some of the most adventurous women in history. There are pioneering women pilots like Louise Thaden and Ruth Nichols, who...
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March 13, 2026
Just Women’s Sports Partners With Under Armour To Spotlight USA Flag Football Star Isabella Geraci
Just Women's Sports (JWS), the leading multimedia platform dedicated exclusively to women's sports, teamed up with Under Armour to spotlight USA Football standout and Under Armour athlete Isabella Geraci. The video profile follows Geraci's journey from falling in love with football to earning a spot as a wide receiver for...
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March 12, 2026
Nike Brings Back After Dark Tour Amid Women’s Running Boom
Nike has revived its After Dark Tour for the second year, hosting women-only nighttime 10K and half marathon races in seven cities worldwide to unite female runners and showcase performance gear. The event follows the 2025 tour's success, which drew over 50,000 participants across five continents, with one-third being first-time...
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March 12, 2026
Panini America Unites With The NWSL and NWSLPA For Exclusive Multi-Year Trading Card Partnership
Panini America, the world’s largest sports and entertainment collectibles company, is the new exclusive trading card partner of the National Women’s Soccer League (NWSL) and the NWSL Players Association (NWSLPA). The alliance is a multi-year agreement. Panini will introduce multiple NWSL-related products, including trading card products featuring some of its...
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March 12, 2026
National Women’s Soccer League and Front Office Sports Announce Content Partnership
The National Women’s Soccer League (NWSL) and Front Office Sports (FOS), the leading multiplatform media and news organization covering the business of sports, today announced a content partnership that will deliver fans deeper access to the business stories shaping women’s soccer as the league’s popularity continues to rise. Through this...
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March 12, 2026
ALLY and Scripps Sports Partner With PWHL to Deliver First-Ever Nationally Televised Game in U.S
Ally Financial (NYSE: ALLY) and Scripps Sports are teaming up with the Professional Women's Hockey League (PWHL) to broadcast its first-ever game on national linear television in the United States. The PWHL Takeover Tour™ game between the New York Sirens and the Montréal Victoire will air on ION, The E.W....
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March 12, 2026
New global Women’s Health Programme launched to support female Ultra-Trail Athletes by The Ultra Sports Health Lab
March 12, 2026 /SPORTSWIRE WOMEN/ - Having been announced at NEXT 24, Ultra Sports Science's Health Lab officially launched the initiative at the NEXT Conference 25, organised by France Outdoor, focusing on the specific theme of women and health. The pioneering Women’s Health Programme will advance the safety, well-being and...
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March 12, 2026
Athlete-built women’s sports media TOGETHXR invests in Sportsish
The deal unites two US female-forward media platforms under one commercial framework – a move that signals growing investor confidence in women’s sports media as a scalable standalone business. TOGETHXR, one of the US’s leading women’s sports media brands, has announced a strategic partnership and equity investment in Sportsish, a social-first...
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March 11, 2026
Softball Legend Natasha Watley ‘Heartbroken’ 2028 Olympics Won’t Be in L.A.
You would think the return of softball to the 2028 Summer Olympics in Los Angeles would be a moment of celebration for two-time Olympic medalist and L.A. native Natasha Watley, one of the most decorated players in U.S. softball history. Instead, it turned to heartbreak. The LA28 Olympics mark the...
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March 10, 2026
Marshall sued over plans to drop women’s swimming and diving
More than a dozen members of the Marshall University women's swimming and diving team have filed a lawsuit over plans by the school to drop the sport. The lawsuit, filed Monday in U.S. District Court in southern West Virginia, accuses Marshall of discriminating against current and potentially future female student-athletes...
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March 10, 2026
All Women’s Sports Network and Disc Golf Pro Tour Announce New, Multi-Year Distribution Partnership
The Disc Golf Pro Tour (DGPT) is pleased to announce the finalization of a multi-year extension of its partnership with the All Women’s Sports Network (AWSN) to increase global television distribution of the league’s Women’s Pro Open (FPO) field over the course of its 2026 and 2027 seasons. AWSN is the world’s...
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March 10, 2026
Short Bursts Of Cycling Leads To Brain-Boosting BDNF Spikes, Study Finds
Exercise is amazingly good for your brain. Even a 10-minute walk might help to improve your mood, focus, and reaction time; 150 minutes of activity a week could keep your mind younger for longer. A new paper published in Brain Research has suggested that short bursts of exercise could increase people’s brain-derived neurotrophic factor (BDNF), linked...
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March 10, 2026
EDO TV Outcomes Report: Women’s Sports Cement Cultural Impact in 2025, Outperforming Primetime for Second Straight Year
Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO, the TV outcomes company. Women’s sports ads generated 15% more impact than the average ad on primetime broadcast and cable, marking the second consecutive year this programming has exceeded the benchmark. From NCAA basketball,...
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March 10, 2026
Fever Expands into Women’s Sports as Front of Shirt Sponsor and Strategic Partner for FC Badalona Women
Fever, the global live entertainment platform, today announced a strategic partnership with Mercury13, the multi-club ownership group dedicated exclusively to women´s football. The announcement comes as Mercury13 acquires FC Badalona Women, the group's first expansion into the Spanish football market. Fever will become the club's front of shirt sponsor, marking...
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March 9, 2026
WNBA labor talks intensify as deadline nears, but wiggle room left to start season as planned
WNBA collective bargaining agreement negotiations have intensified as Tuesday’s deadline nears. In March alone, the league and players union have exchanged three CBA proposals, including two over the weekend. No details have been shared on either of the two most recent offers. The lack of details on these offers suggests...
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March 9, 2026
Utah private equity deal could boost women’s sports funding, sustain programs
Univ. of Utah President Taylor Randall believes that the university’s pending private equity deal with Otro Capital should “provide a reason to hope for the future of Utah women’s sports,” according to Jason Batacao of the SALT LAKE TRIBUNE. Randall said, “The whole concept is to create a sustainable business model that...
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March 9, 2026
Salomon North America Appoints Laura Stauth as SVP of Sales, and Accelerates Strategic Growth With Robust Commercial Team
OGDEN, Utah (March 9, 2026) /SPORTSWIRE WOMEN/ — Salomon North America today announced the appointment of Laura Stauth as Senior Vice President of Sales, effective March 9, 2026. Stauth joins the brand from VF Corp-owned Vans, where she most recently served as Vice President of Sales, leading the Americas Wholesale strategy driving both...
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March 9, 2026
Many Seniors Gain Physical, Mental Fitness As They Age, Study Finds
People think of aging as a steady decline, with seniors gradually losing their physical abilities and mental agility as the years wear on. But a new study suggests that seniors can – and often do – improve over time, with the right mindset. Nearly half of seniors 65 and older...
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March 9, 2026
Women’s soccer sponsorship up 53% since 2022/23
Ampere noted that teams with the biggest fan growth had the most significant commercial momentum, noting that Arsenal, Chelsea and Barcelona ranked among the top 15 per cent of European clubs for growth in sponsorship deals. Fan growth was attributed to help the trio sign new partners like Uber, Starling and Ticketmaster this...
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March 9, 2026
Sport Ireland renews sponsorship of the KPMG Women’s Irish Open
On Women in Sport Week, Sport Ireland has announced the renewal of its sponsorship of the KPMG Women’s Irish Open, reaffirming its commitment to supporting the continued growth of women’s sport and world-class sporting events in Ireland. The 2026 event will take place from August 27 – 30 2026 on...
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March 7, 2026
Experts see a wide data gap in women’s sports science. This WNBA team owner wants to fix it
New York Liberty owner Clara Wu Tsai identified a major gap in sports science data for women when she took over the team in 2019, with most research based on male subjects applied to female athletes. Women's sports participation has surged—now 44% of NCAA athletes—but only 6% of studies focus...
