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March 10, 2026
Short Bursts Of Cycling Leads To Brain-Boosting BDNF Spikes, Study Finds
Exercise is amazingly good for your brain. Even a 10-minute walk might help to improve your mood, focus, and reaction time; 150 minutes of activity a week could keep your mind younger for longer. A new paper published in Brain Research has suggested that short bursts of exercise could increase people’s brain-derived neurotrophic factor (BDNF), linked...
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March 10, 2026
EDO TV Outcomes Report: Women’s Sports Cement Cultural Impact in 2025, Outperforming Primetime for Second Straight Year
Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO, the TV outcomes company. Women’s sports ads generated 15% more impact than the average ad on primetime broadcast and cable, marking the second consecutive year this programming has exceeded the benchmark. From NCAA basketball,...
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March 10, 2026
Fever Expands into Women’s Sports as Front of Shirt Sponsor and Strategic Partner for FC Badalona Women
Fever, the global live entertainment platform, today announced a strategic partnership with Mercury13, the multi-club ownership group dedicated exclusively to women´s football. The announcement comes as Mercury13 acquires FC Badalona Women, the group's first expansion into the Spanish football market. Fever will become the club's front of shirt sponsor, marking...
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March 9, 2026
Salomon North America Appoints Laura Stauth as SVP of Sales, and Accelerates Strategic Growth With Robust Commercial Team
OGDEN, Utah (March 9, 2026) /SPORTSWIRE WOMEN/ — Salomon North America today announced the appointment of Laura Stauth as Senior Vice President of Sales, effective March 9, 2026. Stauth joins the brand from VF Corp-owned Vans, where she most recently served as Vice President of Sales, leading the Americas Wholesale strategy driving both...
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March 9, 2026
Many Seniors Gain Physical, Mental Fitness As They Age, Study Finds
People think of aging as a steady decline, with seniors gradually losing their physical abilities and mental agility as the years wear on. But a new study suggests that seniors can – and often do – improve over time, with the right mindset. Nearly half of seniors 65 and older...
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March 9, 2026
Women’s soccer sponsorship up 53% since 2022/23
Ampere noted that teams with the biggest fan growth had the most significant commercial momentum, noting that Arsenal, Chelsea and Barcelona ranked among the top 15 per cent of European clubs for growth in sponsorship deals. Fan growth was attributed to help the trio sign new partners like Uber, Starling and Ticketmaster this...
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March 9, 2026
Sport Ireland renews sponsorship of the KPMG Women’s Irish Open
On Women in Sport Week, Sport Ireland has announced the renewal of its sponsorship of the KPMG Women’s Irish Open, reaffirming its commitment to supporting the continued growth of women’s sport and world-class sporting events in Ireland. The 2026 event will take place from August 27 – 30 2026 on...
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March 7, 2026
Experts see a wide data gap in women’s sports science. This WNBA team owner wants to fix it
New York Liberty owner Clara Wu Tsai identified a major gap in sports science data for women when she took over the team in 2019, with most research based on male subjects applied to female athletes. Women's sports participation has surged—now 44% of NCAA athletes—but only 6% of studies focus...
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March 6, 2026
MVP Launches MVPW Women’s Boxing Platform, Signs Multi-Year ESPN Deal Through 2028
Most Valuable Promotions announced on Friday the launch of MVPW, a dedicated women’s boxing platform, alongside a multi-year broadcast agreement with ESPN as the U.S. home for MVPW events through 2028. The announcement was made at a press conference at Madison Square Garden in New York City. The deal returns...
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March 5, 2026
Nielsen: 46 Billion Minutes of Women’s Sports were Consumed in 2025*
According to Nielsen’s proprietary data, 46 billion minutes* of women’s sports were consumed in the U.S. in 2025. Nielsen’s new data is revealed in celebration of International Women’s Day on March 8, along with a compilation of high-profile viewership milestones for U.S. women’s sports in the past year. More information on the...
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March 5, 2026
Having a Younger Biological Age Is Linked to Better Brain Health
Looking after your longevity might make you smarter. A preliminary study of over 250,000 people found that having a lower biological age compared to chronological age is associated with decreased risk of stroke and better cognitive performance The longevity movement has changed how we think about aging, as how long you live...
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March 4, 2026
Bradley University adding new women’s sports opportunities
Bradley University is expanding competitive sports opportunities for women with the addition of five new Premier Club Sports, an investment that President James Shadid says strengthens campus life, builds school spirit and advances the University’s commitment to the Premier Student Experience. Shadid said the expansion is made possible through the...
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March 4, 2026
Parity Elevates Executive Leadership as Company Scales Impact Across Women’s Sports
March 4, 2026 /SPORTSWIRE WOMEN/ — Parity, the women’s sports consultancy focused on professional women athlete partnerships, today announced a pair of promotions to its executive team, underscoring the company’s commitment to driving meaningful change across women’s sports. Mandy Anderson has been promoted to Chief Revenue Officer (CRO), recognizing her...
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March 3, 2026
Breanna Stewart, Kelsey Plum reportedly air frustrations over CBA negotiations in letter to WNBPA head
With the clock ticking on the WNBA's collective bargaining agreement negotiations, the union appears to be facing internal unrest from two of its biggest names. Breanna Stewart and Kelsey Plum, two of the seven players on the Women's National Basketball Players Assocation's executive committee, aired out a series of frustrations in a...
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March 3, 2026
StubHub Launches Dedicated Women’s Sports Hub as Olympic Momentum Drives Sales
StubHub has introduced HerSportsHub, the resale industry’s first dedicated women’s sports ticket destination, as new company data points to sustained and accelerating demand for women’s professional sports beyond Olympic competition. The new platform centralizes ticket access for leagues including the WNBA, NWSL, PWHL and NCAA Women’s Basketball, creating a single...
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March 2, 2026
Alo Partners With Female-Owned Fitness Studios for Women’s Day Activation
Activewear giant Alo continues to push deeper into fitness. Its latest activation brings 270 free classes spanning Pilates to sound baths, at studios stretching from Seoul to LA To amplify the global celebration of International Women’s Day on March 8, Alo is partnering with over 100 female-owned wellness studios in...
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March 2, 2026
ESPN executive sees Caitlin Clark as ‘gateway drug’ to watching women’s sports
The conversation around Caitlin Clark and her impact on women’s sports has always been a weird one. The Indiana Fever superstar has been co-opted by various groups to prove whatever point they’d like to make about women’s sports, the WNBA, white female athletes, and many other things. She’s become an avatar for ugly, divisive opinions...
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March 2, 2026
Angel City started as a local football club. It changed women’s sports
The Angel City Football Club is one of USA TODAY’s 2026 Women of the Year, a recognition of women who have made a significant impact in their communities and beyond. Meet this year's honorees here. If you’re heading to your first Angel City Football Club home game at BMO Stadium in Los Angeles, you will experience a vibe. Girls wearing too-large player jerseys −...
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March 1, 2026
US Half Marathon Championship ends in chaos as lead runners guided in wrong direction
USA Track & Field has denied an appeal after its Half Marathon Championship in Atlanta ended in chaos. With less than two miles to go in the women’s race, Jess McClain had a significant lead over Ednah Kurgat and Emma Hurley when the guide vehicle took the trio off course....
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March 1, 2026
Women’s sports reach record NCAA participation as leadership roles keep rising
Women's participation in NCAA sports has reached a record high. So has women's influence in leadership across college athletics. During the 2024-25 academic year — the latest NCAA Sports Sponsorship and Participation data available — 242,341 student-athletes competed across NCAA women's championship and emerging sports, marking a 14% increase over the past...
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February 27, 2026
Can exercise offset the risks of drinking alcohol?
Over the past year, public health messaging about alcohol has shifted sharply. For decades, many people clung to the idea that a nightly glass of red wine might protect the heart. Now, both the World Health Organization and the U.S. Surgeon General have taken firm stances: no amount of alcohol is risk-free. Yet alcohol...
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February 27, 2026
American Heart Association warns 60% of US women will have cardiovascular disease by 2050
Heart disease is on track to tighten its grip on American women. New projections from the American Heart Association warn that over the next 25 years, cardiovascular disease will rise sharply, driven largely by a surge in high blood pressure, diabetes, and obesity. By 2050, nearly 60% of women in...
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February 27, 2026
Just Women’s Sports Launches New Soccer Podcast ‘Time Wasting’ With Kelley O’Hara And Ali Riley
Just Women's Sports is expanding its original soccer programming with the launch of Time Wasting, a new weekly podcast hosted by 2x World Cup champion Kelley O'Hara and longtime Angel City captain Ali Riley. Inspired by the cheeky soccer tactic of running down the clock, Time Wasting flips the concept on its head,...
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February 27, 2026
WNBA rumors: Players split on CBA details after ‘heated’ meeting
As the WNBA continues to try to come to an agreement on labor negotiations, things became tense in the latest virtual meeting amongst the players, according to Annie Costabile of Front Office Sports. “The tone quickly became tense as players discussed the best path forward, according to multiple sources with direct knowledge of the...
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February 27, 2026
Flavor Flav to host Las Vegas event for winning US women’s Olympic ice hockey team
The rapper Flavor Flav will host a Las Vegas event in July to honour the US women’s ice hockey team’s gold medal at the Milano Cortina Olympics and celebrate other female Olympian and Paralympian achievement. The Hall of Fame rapper announced on X on Thursday that he will host a She Got...
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